Mourad Benhaqi
Expertise / Mourad Benhaqi

B2B Lead
Generation

Manual prospecting is dead. Mourad Benhaqi builds AI-powered lead generation engines that identify, research, and engage your ideal buyers automatically — so your team only talks to people ready to buy. Built on n8n, powered by GPT-4o and Claude, connected to your entire outbound stack.

Modern B2B lead generation is not just about finding more leads — it is about finding the right leads at the right moment with the right message. AI makes that trifecta achievable at scale. Intent signals, real-time research via Perplexity, and hyper-personalised copy from Claude create outreach that converts because it is genuinely relevant.

10×
faster than manual prospecting
80%
reduction in research time
increase in qualified meetings
24/7
pipeline building continuously
Why AI Lead Gen Matters in 2026

The Personalisation Gap Is the Conversion Gap

In 2026, generic outreach is immediately deleted. Buyers have been trained by years of bad cold email to ignore anything that does not demonstrate genuine research and relevance. The companies winning at outbound are not the ones sending the most emails — they are the ones sending the most relevant emails.

AI changes the equation entirely. With Claude Sonnet or GPT-4o generating the copy, Perplexity API researching each company in real-time, and n8n orchestrating the entire pipeline, you can send 500 genuinely personalised emails in the time it used to take to send 50 templated ones. The volume advantage and the quality advantage at the same time.

Mourad Benhaqi builds these systems from the ground up — data sourcing, enrichment, AI personalisation, sending infrastructure, reply handling, and CRM integration. A complete AI lead generation machine that compounds in performance over time.

Capabilities

From Zero Leads to Full Pipeline

ICP Profiling & Scoring

Define and continuously refine your ideal customer profile using firmographic signals (company size, revenue, industry), technographic signals (tech stack, tools used), and behavioural signals (job postings, funding, leadership changes).

AI Prospect Research

Automated scraping, enrichment, and scoring of prospect lists from LinkedIn, Apollo, Hunter, ZoomInfo, and web sources. GPT-4o synthesises everything into a prospect brief that tells your rep exactly why to reach out now.

Hyper-Personalised Sequencing

Claude Sonnet generates outreach sequences tailored to each individual prospect — referencing their recent LinkedIn posts, company news, tech stack, and business challenges. 10× more personalised than any template.

Intent Signal Monitoring

Automated monitoring of job postings (hiring signals), funding announcements, tech stack changes (Builtwith/StackShare), and leadership transitions on LinkedIn — timing outreach to moments of maximum receptivity.

Multi-Channel Orchestration

Coordinate cold email, LinkedIn connection and message sequences, retargeting ads, and warm calling in a single n8n-orchestrated workflow. No manual handoffs. Every touchpoint logged to your CRM automatically.

Pipeline Reporting & Analytics

Real-time dashboards in HubSpot or a custom Retool build tracking reply rates, positive response rates, meeting booked rates, and pipeline value generated per campaign. Know your cost-per-meeting to the cent.

Prospect Data Enrichment

Every prospect enriched with Apollo for contact data, Clearbit for company data, LinkedIn for role verification, and Perplexity API for recent news — all orchestrated by n8n into a single enriched record before any outreach.

AI Reply Classification & Routing

Incoming replies classified by Claude into: interested, not interested, wrong person, or objection types. Interested replies trigger immediate CRM tasks and Slack alerts. Objections trigger appropriate follow-up sequence variants.

List Building Automation

n8n workflows that continuously build and refresh prospect lists from LinkedIn Sales Navigator exports, Apollo searches, and custom web scraping — so your pipeline never runs dry.

A/B Testing & Optimisation

Systematic testing of subject lines, opening lines, call-to-action variations, and sequence lengths using statistical significance. AI analyses performance patterns and recommends the next test to run.

Process

Building Your AI Lead Generation Machine

01

ICP & Market Mapping

Deep dive into your best existing customers to extract the ICP. Firmographic, technographic, and behavioural attributes. Map total addressable market size. Identify signals that predict buying readiness. Build the scoring model.

02

Data Infrastructure Setup

Configure Apollo, LinkedIn Sales Navigator, and enrichment APIs. Build n8n workflows for automated list building, deduplication, and enrichment. Connect to your CRM with proper field mapping and duplicate prevention.

03

Copy & Sequence Creation

Research your ICP thoroughly. Write 3–5 sequence variants targeting different personas, pain points, and angles. Use Claude or GPT-4o to generate personalisation variables for each prospect type. Set up sending infrastructure with proper warm-up.

04

System Build & Integration

Build the full n8n orchestration: prospect discovery → enrichment → personalisation → CRM entry → sequence launch → reply handling → meeting booking → post-call follow-up. Every step automated and logged.

05

Launch, Measure & Compound

Go live with controlled volume. Monitor deliverability, open rates, reply rates. A/B test continuously. Scale volume as performance is validated. Compound improvements month over month. Share learnings across campaigns.

Common Use Cases

Systems Built for Real B2B Growth

SaaS Outbound Engine

New B2B SaaS: zero outbound to 50+ qualified meetings per month in 90 days. n8n discovers ICPs from LinkedIn, GPT-4o enriches with company research, Claude writes personalised emails referencing each company's recent product launch or hiring trend.

Agency New Business Pipeline

Digital agency automates prospecting to e-commerce brands: identifies stores using specific tech stacks, monitors for advertising spend signals, triggers personalised outreach sequence via n8n when a store's ad spend drops — timing the conversation perfectly.

Enterprise Account Expansion

Existing customer intelligence: n8n monitors customer LinkedIn pages for hiring signals in departments that don't yet use your product. Triggers expansion outreach from your champion when new stakeholders join — before competitors reach them.

Event & Webinar Pipeline

Pre-event outreach to attendee lists: Claude writes personalised messages referencing each attendee's role and the specific sessions they might care about. Post-event follow-up triggered automatically within 2 hours of the event ending.

Competitive Displacement Campaigns

Monitor LinkedIn and G2 for signals that contacts are unhappy with a specific competitor product. Trigger a timed, empathy-led outreach sequence with Claude-written copy addressing the exact frustrations users report publicly.

Partnership & Channel Development

Identify and engage potential partners, resellers, and referral sources at scale. Research their customer base overlap with your ICP, generate personalised partnership value propositions, and orchestrate a multi-touch sequence targeting decision-makers.

Who It's For

Built For B2B Teams Who Need Pipeline Now

Tools & Stack

The AI Lead Generation Toolkit

Apollo.ioLinkedIn Sales NavigatorHunter.ioClearbitBuiltwithn8nMake (Integromat)OpenAI GPT-4oAnthropic Claude SonnetPerplexity APIHubSpotSalesforcePipedriveInstantly.aiLemlistClayBrowserbasePlaywrightZoomInfoRetool
Related Services
AI Revenue SystemsSales AutomationMarketing Automationn8n Automation
Work with Mourad

Fill Your Pipeline With AI

Book a call and we'll audit your current lead generation and show you where AI creates the biggest lift.